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Growth Marketing Case Studies

Selected work / Growth & acquisition

Clear strategy.
Measurable growth.

From two-sided marketplaces to hospitality loyalty and B2B SaaS. Explore the strategy, execution, and results behind three growth stories.

Explore the case studies

Strategy in action.

Three case studies. Different challenges. Tangible outcomes.

Bloc logo CASE 01

Social tech / Hospitality AdTech

Scaling both sides of Bloc’s marketplace.

Growing a UK nightlife community while helping hospitality venues reach customers through pay-per-result advertising.

UK app downloads in 12 months
185,000+
Blended CPI, down from £2.10
£0.68
Active UK venue advertisers
420+
Monthly ad-spend renewal rate
78%
Read strategy & execution

Client: Bloc · getonbloc.com & business.getonbloc.com

Role: Lead Growth & Acquisition Marketer

Market: Social Tech & Hospitality AdTech · UK

The challenge

Bloc connects venue-goers with social nightlife and offers hospitality businesses a pay-per-result advertising platform. The challenge was the classic marketplace “chicken-and-egg” problem: acquire consumers to generate foot traffic while simultaneously onboarding venues across key UK cities.

The approach

  • Consumer acquisition: Localized TikTok, Instagram, and Meta campaigns targeted university hubs and nightlife audiences. Viral short-form videos were paired with a campus ambassador scheme rewarding peer-to-peer app installs.
  • Advertiser acquisition: An automated inbound funnel targeted independent pubs, bars, and restaurant groups, emphasizing that venues only pay when users physically check in.
  • Funnel optimization: Business landing pages introduced interactive ROI calculators and a streamlined, three-step venue verification flow.
1 Lombard Street logo CASE 02

Hospitality / CRM & loyalty

Turning first visits into lasting loyalty.

Driving direct bookings and repeat revenue at 1 Lombard Street through Piggy’s digital loyalty and CRM platform.

Verified diner profiles in 6 months
14,200+
Return visits within a 60-day window
+28%
Third-party bookings shifted to direct
22%
Repeat spend attributed to Piggy
£340,000+
Read strategy & execution

Client: 1 Lombard Street, in partnership with Piggy

Role: Hospitality CRM & Growth Strategist

Market: Fine Dining, Brasserie & Hospitality Loyalty · City of London

The challenge

The iconic Square Mile brasserie had strong weekday corporate traffic, but third-party booking platforms increased acquisition costs and mid-week dinner and weekend retention were inconsistent. The goal was to capture guest data at point of sale, incentivize direct bookings, and sustain repeat visitation.

The approach

  • POS & booking integration: Piggy was integrated into point-of-sale and reservation workflows, with digital wallet passes and SMS enabling frictionless check-ins without slowing floor staff.
  • The “Lombard Club”: A tiered VIP structure offered City executives experiential perks, including priority private dining bookings and anniversary champagne, rather than price discounts.
  • Automated retention: Visit-frequency CRM triggers invited corporate lunch guests to after-work drinks and weekend brunch through tailored offers.
B2B SaaS / GTM
CASE 03

50+ startups / Product-led & sales-assisted growth

The $0 to $1M ARR playbook.

A repeatable go-to-market framework for seed and Series-A SaaS companies: sharper positioning, focused acquisition, faster activation, and stronger retention.

Clients scaled past $1M ARR
50+
Enterprise demo-to-close timelines
−34%
Average trial-to-paid rate, up from 2.8%
6.4%
Average portfolio CAC payback
<9 months
Read strategy & execution

Portfolio: 50+ Seed / Series-A SaaS companies

Role: Fractional CMO & Growth Marketing Architect

Sector: B2B SaaS / Product-Led & Sales-Assisted Growth

Featured clients in the source: Ormazone, IriSync, SmartPrep, Vet Report, Emotionise, Usrs.io, Litwise, Neyyla, Oracle, Kitesuite, Prospect Boss.

The challenge

Early-stage SaaS companies often stall between $150k and $400k ARR due to fragmented positioning, unfocused channels, and low lead-to-opportunity conversion velocity. Across the advisory portfolio, repeatable GTM frameworks were developed to help companies cross the $1M ARR milestone.

The approach

  • Positioning & value proposition: Customer churn and win/loss audits shifted messaging from feature lists to measurable business ROI, such as hours saved and direct revenue generated.
  • High-velocity inbound: Bottom-of-funnel programmatic SEO, competitor-alternative landing pages, and intent-driven search advertising formed the product-led acquisition engine.
  • Account-based outbound: Enriched data powered hyper-personalized cold outreach for enterprise-tier tools such as Prospect Boss and Kitesuite.
  • Activation & retention: Reworked onboarding, in-app tours, and trigger-based email lifecycles compressed time to value from days to minutes.

Brand gallery.

Additional artwork supplied with the case studies.

Omron logo
Omron · supplied artwork*
SmartPrep logo
SmartPrep
Vet Report logo
Vet Report
Emotionise AI logo
Emotionise AI
Litwise logo
Litwise
Oracle logo
Oracle
Kite logo
Kite
Prospect Boss logo
Prospect Boss

*The supplied image reads “Omron”; the written case study names “Ormazone.” The artwork is shown separately and is not attributed to that client.

Good strategy connects the whole journey.

Acquisition. Activation. Retention. Revenue.

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